PPCDATAFEED

How to set custom labels by price range

One rule per price band: if price is between the limits, set custom_label_1 to the band name. Then split Shopping or Performance Max campaigns by it.

Open in the app →About this feature

Cheap and expensive products need different bids. A custom label with the price band lets you split them into separate campaigns or listing groups - and the label follows every price change on the next update.

  1. Open the data source, go to Rules and click Add rule - for example “Custom label 1 - price 1 to 25”.
  2. Under When pick price Greater or equal 1, click + And: price Less 25.
  3. Under Then pick custom_label_1, choose Combine or set value and type the band name, for example 02 from 1 to 25.
  4. Check Preview changes, then Save rule. Repeat for the other bands: 25-50, 50-100, 100 and more.
Rule “Custom label 1 - price 1 to 25”: if price Greater or equal 1 AND price Less 25, then custom_label_1 Combine or set value - 02 from 1 to 25

Example

Preview changes: products priced from 4.90 to 22.00 get custom_label_1 “02 from 1 to 25”
  • price 14.90 → custom_label_1: 02 from 1 to 25
  • price 74.00 → custom_label_1: 04 from 50 to 100 (from the 50-100 rule)
Number the band names (01, 02, 03…) so they sort in order in Google Ads. Labels by sales and ROAS instead of price: Set up Shopping labels.

Still stuck? Write to info@ppcdatafeed.com - we answer ourselves and can set it up with you.