Rules and optimization
Rules, categories, AI-Powered rules, AI-Optimized Feed and Google Analytics data on every product.
- 1Create your first ruleIF conditions, THEN actions, a live preview of what changes - and rules run in the order you drag them.
- 2What a rule can do - the actionsEvery rule action by its name in the editor - Text, Math and List - and what it does to the field, plus how to leave products out of the feed.
- 3Assign Google product categoriesThe Categories tab builds your category tree from a field and lets you map each branch to Google’s taxonomy.
- 4AI-Powered rules: fill any field with a promptWrite what you want in a sentence; the AI writes it for every product into the field you choose. Module.
- 5AI image tags: label every product pictureThe AI looks at each product picture and tags it - product, lifestyle, close_up, info or bad - one tag per link, in a field you choose. Module.
- 6AI-Optimized Feed: rewrite the whole catalog for GoogleA separate data source built from an existing one - titles, descriptions, attributes and categories improved by AI, with a quality score.
- 7Add Google Analytics and Google Ads data to every productJoin GA4 and Google Ads product metrics to the catalog and use them in rules and filters - views, purchases, revenue, clicks, cost, ROAS.
- 8How to exclude products without an image from a product feedCreate a rule: if image_link is empty, choose All fields & exclude. Products without a picture leave every feed and return once they get one.
- 9How to add VAT to the prices in a product feedA rule with Calculate: take price and multiply by 1.21 for 21% VAT. The result comes with 2 decimals, every product gets its price with VAT; your store is untouched.
- 10How to add the brand to product titlesA rule with Combine or set value on title: brand, a space, then the title. Every product, new ones included, gets a title that starts with its brand.
- 11How to shorten product titles to 150 characters for GoogleA rule with Maximum length: 150 characters and Trim on words. Longer titles are cut at the last whole word that fits, never in the middle of a word.
- 12How to remove HTML tags from product descriptionsA rule with Modify text → HTML to Plain Text on the description. Tags disappear, the text and its lines stay, and & becomes & again.
- 13How to set identifier_exists to no for products without GTINA rule: if gtin and mpn are empty, set identifier_exists to no. Merchant Center stops flagging products that truly have no barcode, such as handmade items.
- 14How to add UTM parameters to product links in a feedA rule with Combine or set value on link: the link plus ?utm_source=google&utm_medium=cpc. An ELSE branch handles links that already have a “?”.
- 15How to update stock or prices from a supplier fileAdd the supplier file as a data source, then a rule with Match with data source: match by SKU or GTIN and take its stock or price on every update.
- 16How to set custom labels by price rangeOne rule per price band: if price is between the limits, set custom_label_1 to the band name. Then split Shopping or Performance Max campaigns by it.
- 17How to exclude products below a minimum priceCreate a rule: if price is less than your minimum, choose All fields & exclude. Cheap products that cost more in clicks than they earn leave the feed.
- 18How to calculate the discount percentage in a product feedA rule with Calculate discount: pick the regular price and sale price fields. The field gets the percent off, or stays empty when there is no discount.
- 19How to convert product prices to another currency in a feedA rule with Currency converter: take price, from EUR to USD, at the Lithuanian Bank or Stripe rate. Rates refresh themselves; you get a 2-decimal number.
- 20How to find and replace words in product titlesA rule with Find & replace values: one word per line on the left, its replacement on the same line on the right. Upper and lower case do not matter.
- 21How to fix product titles written in capitals or lowercaseA rule with Modify text on the title: Smart title case fixes words in capitals but keeps abbreviations such as USB or XL; other options set the case.
- 22How to fill empty fields with a default valueA rule: if the field is empty, set it with Combine or set value - brand to your store name, condition to new. Filled fields are left as they are.
- 23How to extract the size or colour from the product titleOne rule, two lines: copy the title into a size field, then Regular Expressions keeps only the part that matches the pattern - for example XL or 42.
- 24How to set product_type from the category pathA rule with Split text: split the category path on its separator and keep the parts you need - the whole path, the first levels or only the last one.
- 25How to run sale rules that switch on and off by dateUse Current date in the conditions - Is on or after the start, Is on or before the end. The rule works only between the dates, then stops by itself.
Did not find it?
Write to us - the people who built the tool answer, and we set your feeds up with you for free.
No credit card · No contracts · Setup included · 30 days free