Shopping Labeler module
Label products by how they sell. Automatically.
Every product gets its Google Ads and Analytics numbers next to it. You write the rules - "ROAS above 5 = hero" - and the custom labels go straight back into Merchant Center on schedule. Then split your Shopping and Performance Max campaigns by label.
- We set everything up for you
- 30 days free
- No credit card
- No contracts · Cancel anytime
Label rules
- ifROAS > 5→hero
- ifclicks > 200 and conversions = 0→no-sales
- ifprice < benchmark price→below-market
| Product | ROAS | Clicks | vs market | custom_label_0 |
|---|---|---|---|---|
| Converse Chuck Taylor All Star Hi | 9.4 | 1,240 | +3% | |
| Nike Air Force 1 ’07 | 6.8 | 2,010 | -11% | |
| Asics Gel-Kayano 14 | 0.0 | 310 | +6% | |
| Vans Old Skool | 3.2 | 640 | -14% | |
| Adidas Samba OG | 2.1 | 150 | 0% |
Why label
One budget for 12,700 products is a bad budget.
Without labels, every product shares one campaign, one budget and one bidding strategy - winners run out of money while dead products keep spending. Labels let you split the catalog and treat each group the way it deserves.
- ✓
Segment. Product groups and listing groups by label - in Shopping and Performance Max.
- ✓
Budget. Each label gets its own campaign and its own daily budget.
- ✓
Bidding. A bidding strategy per group instead of one compromise for all.
Instead of this
- One campaign for everything
Budget
€100 / day
Bidding
Target ROAS 4 for everyone
Result
Winners starve. Dead products keep spending.
Do this
- A campaign per label - 3 campaigns, 3 budgets, 3 bidding strategies
Budget
€60 / day
Bidding
Target ROAS 6
Result
Winners never run out of budget.
Budget
€30 / day
Bidding
Maximize clicks
Result
Your price advantage gets seen.
Budget
€10 / day
Bidding
Manual CPC, low - or excluded
Result
Clicks that never sell stop eating the budget.
How it works
Three steps. Then it runs by itself.
Connect
Merchant Center is required. Google Ads, GA4, Google Sheets and price benchmarks are optional - add the ones you use.
Write label rules
Pick a metric and a period, set the condition, choose the label value. Run a preview on your real products before saving.
Schedule
Every hour up to every 12 hours, or at fixed hours and days. Every run is kept in a history with its result.
FAQ
Shopping Labeler questions
What are custom labels?
Five free-text attributes in Merchant Center (custom_label_0 to custom_label_4). Google Ads lets you split Shopping product groups and Performance Max listing groups by them - so a label like "hero" or "no-sales" becomes its own budget and bidding.
Does it change my primary feed?
No. Labels are uploaded through a supplemental feed that adds the label values to products already in Merchant Center. Everything else stays as it was.
Which data can a rule use?
Google Ads: impressions, clicks, cost, conversions, conversion value, ROAS, cost per conversion. GA4: items viewed, added to cart, purchased, revenue, refunds, ROAS. Merchant Center price benchmarks and the gap to them. Any column from a Google Sheet you connect. Periods from the last 7 to the last 90 days.
How often are labels updated?
On the schedule you choose - from every hour to every 12 hours, or at fixed hours on fixed days.
Do I need Google Analytics?
No. Only Merchant Center is required; Google Ads, GA4, Google Sheets and price benchmarks are optional sources.
Is the Shopping Labeler included in the base price?
No. It is an additional module priced individually - tell us your catalog size and you get a price.
Let the numbers do the labelling.
Start the 30-day trial, connect Merchant Center and tell us about your catalog - we quote the module and help with the first rules.
No credit card · No contracts · Setup included · 30 days free