Automatically Segment Google Shopping Products
by Performance & Boost Your ROAS
Google Shopping Labeler automatically assigns labels based on product performance and Price Benchmark data, allowing you to manage budgets, bidding strategies, and campaign structure more effectively.
- Performance-Based Product Labels
- Price Benchmark Labeling
- Smart Product Campaigns Segmentation
- Better Bidding & Budget Control
- FREE Expert Setup & Onboarding
3 Steps to an Effective Shopping Structure
Define product labels, sync them to Merchant Center, then segment Shopping campaigns in Google Ads.
Setup Product Labels
Create a consistent labeling framework using the metrics that matter most for your store.
- ROAS, Conversion Rate, Revenue
- Margin (if passed)
- Price Benchmark Data
Import Labels to Merchant Center
Labels are synced automatically—no spreadsheets, no manual updates.
- Always up-to-date product labels
- Works in the background automatically
Google Ads Shopping Campaign Segmentation
Use labels to create a cleaner structure and optimize budgets and bidding by performance.
- Separate high vs. low performers
- Promote competitively priced products
- Control budgets & bidding with clarity
What to Expect After Implementation?
Most advertisers see performance and benchmark data but don’t use it to structure their strategy. With Google Shopping Labeler, your products are automatically labeled based on performance — making your Shopping campaigns cleaner, more controllable, and easier to scale. Here’s what you can expect:
Higher ROAS
Top performing products get priority.
Better Budget Control
Budget is focused on profit-generating products.
Cleaner Structure
Shopping account becomes manageable, not chaotic.
Time Saved
No more manual updates for custom labels.
Ready to Structure Your Shopping Campaigns for Better Performance?
Start a free trial and get expert onboarding included. We’ll help you set up the labels and structure so you can start optimizing faster.
Frequently asked questions
Quick answers about Shopping Ads Labeler — how it works, what you need, and what you get during the free trial.
What is Shopping Ads Labeler?
Shopping Ads Labeler automatically applies your product labels based on the rules you define. You decide how products should be grouped — the tool simply keeps labels updated for you (no manual work).
What labels does it create?
The tool doesn’t “invent” labels on its own. You choose the label names and set the rules for when each label should apply. Shopping Ads Labeler then assigns and maintains those labels automatically.
Common setups include labels for:
- Performance tiers (e.g., Top / Mid / Low performers)
- Price benchmark groups (e.g., Below / At / Above market)
- Campaign structure segments (e.g., priorities, budget tiers, special groups)
Where are the labels applied?
Labels are applied via a Google Merchant Center Supplemental Feed.
A supplemental feed is an additional data feed that connects to your main product feed and can add or modify specific attributes — such as custom labels — without changing your original product catalog.
Your primary feed remains untouched. Shopping Ads Labeler simply enriches your products with labels through the supplemental feed connection.
The supplemental feed can be disconnected at any time, and all applied labels will stop updating — giving you full control over your setup.
Does it work with Performance Max (PMax) and Standard Shopping?
Yes — labeled product groups can be used to organize products for both Standard Shopping and Performance Max. The main benefit is the same: clear segmentation, better budget control, and easier analysis.
How often are labels updated?
Update frequency is fully controlled by you.
Most advertisers use daily updates, which keeps product labels aligned with recent performance data without being overly aggressive.
If needed, you can also configure updates as frequently as every hour, giving you more responsive segmentation based on performance changes.
What do I need to get started?
You’ll typically need your Google Merchant Center and Google Ads connected, plus enough product and performance data to generate meaningful segments. If you’re unsure — onboarding can help validate your setup quickly.
Is setup really free?
Yes — you can request free setup/onboarding support. The goal is to help you implement labels correctly and map them into a campaign structure that makes optimization easier from day one.
Do I need a credit card to start the trial?
No — you can start the free trial without a credit card. You’ll be able to explore the labeling and segmentation workflow before making any commitment.
How much does Shopping Ads Labeler cost?
Shopping Ads Labeler costs $200 per month for accounts with up to 50,000 products.
For accounts with more than 50,000 products, pricing is calculated based on product volume. You can estimate your cost using our pricing calculator.