PPCDATAFEED

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Feeds, Shopping Ads and product data - from practice.

Guides and product updates written by the people who run feeds every day.

Price and stock mismatches: the disapprovals you cause by updating the feed once a day

LatestGuides

Price and stock mismatches: the disapprovals you cause by updating the feed once a day

A price changes at 09:00, the feed refreshes at 06:00 - and for 21 hours the ad promises a price the page does not honour. What Google does about it, what it costs, and how hourly updates and API pushes remove the problem.

21 September 2026 · 7 min read

Custom labels: how to split Shopping and Performance Max budgets by what each product actually earns

Guides

Custom labels: how to split Shopping and Performance Max budgets by what each product actually earns

One campaign with one target ROAS treats a best seller and a dead SKU the same. Custom labels are how the feed tells Google Ads which is which - here is what to label, the thresholds that work, and how to keep the labels current every day.

21 September 2026 · 9 min read

One catalog, twenty feeds: managing every marketplace and supplier feed without developers

Guides

One catalog, twenty feeds: managing every marketplace and supplier feed without developers

A mid-size store feeds Google, Meta, TikTok, a few marketplaces and comparison sites - and takes feeds in from suppliers in five different formats. How to run all of it from one place: sources in, one clean catalog, many exports out, on schedule.

21 September 2026 · 9 min read

Feed optimization that moves results: the rules worth writing first

Guides

Feed optimization that moves results: the rules worth writing first

Shopping ads are matched on your product data, not on keywords you bid on. The title structure Google actually reads, the fields that gate visibility, the exclusions that stop waste - and the concrete rules that implement each one.

21 September 2026 · 10 min read

Branded product creatives: where they lift results, and where they do not belong

Guides

Branded product creatives: where they lift results, and where they do not belong

A product photo with the price, the discount and your brand on it stands out - in the right placements. Which channels and campaign types benefit, which forbid overlays, the use cases that pay off, and how to generate creatives for every product automatically.

21 September 2026 · 8 min read

Why Google and Meta reject product images - and how to fix thousands of them at once

Guides

Why Google and Meta reject product images - and how to fix thousands of them at once

Too small, too heavy, wrong format, text on the photo, borders, placeholders. The exact image rules of Google Merchant Center and Meta catalogs, why real shop feeds break them, and how to fix a whole catalog automatically.

21 September 2026 · 8 min read

ChatGPT Ads for online stores: how the product feed works, how it differs from Meta, and how to get yours ready

Guides

ChatGPT Ads for online stores: how the product feed works, how it differs from Meta, and how to get yours ready

ChatGPT now runs product ads built straight from a catalog file. What the feed must contain, how the campaigns work, where they differ from Meta catalog ads - and the five-minute setup with PPCDATAFEED.

21 September 2026 · 9 min read

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