Blog
Feeds, Shopping Ads and product data - from practice.
Guides and product updates written by the people who run feeds every day.
LatestGuides
Price and stock mismatches: the disapprovals you cause by updating the feed once a day
A price changes at 09:00, the feed refreshes at 06:00 - and for 21 hours the ad promises a price the page does not honour. What Google does about it, what it costs, and how hourly updates and API pushes remove the problem.
· 7 min read
Guides
Custom labels: how to split Shopping and Performance Max budgets by what each product actually earns
One campaign with one target ROAS treats a best seller and a dead SKU the same. Custom labels are how the feed tells Google Ads which is which - here is what to label, the thresholds that work, and how to keep the labels current every day.
· 9 min read
Guides
One catalog, twenty feeds: managing every marketplace and supplier feed without developers
A mid-size store feeds Google, Meta, TikTok, a few marketplaces and comparison sites - and takes feeds in from suppliers in five different formats. How to run all of it from one place: sources in, one clean catalog, many exports out, on schedule.
· 9 min read
Guides
Feed optimization that moves results: the rules worth writing first
Shopping ads are matched on your product data, not on keywords you bid on. The title structure Google actually reads, the fields that gate visibility, the exclusions that stop waste - and the concrete rules that implement each one.
· 10 min read
Guides
Branded product creatives: where they lift results, and where they do not belong
A product photo with the price, the discount and your brand on it stands out - in the right placements. Which channels and campaign types benefit, which forbid overlays, the use cases that pay off, and how to generate creatives for every product automatically.
· 8 min read
Guides
Why Google and Meta reject product images - and how to fix thousands of them at once
Too small, too heavy, wrong format, text on the photo, borders, placeholders. The exact image rules of Google Merchant Center and Meta catalogs, why real shop feeds break them, and how to fix a whole catalog automatically.
· 8 min read
Guides
ChatGPT Ads for online stores: how the product feed works, how it differs from Meta, and how to get yours ready
ChatGPT now runs product ads built straight from a catalog file. What the feed must contain, how the campaigns work, where they differ from Meta catalog ads - and the five-minute setup with PPCDATAFEED.
· 9 min read
Put it into practice on your own feed.
30 days free, our team sets the first feeds up with you.
No credit card · No contracts · Setup included · 30 days free