How to shorten product titles to 150 characters for Google

A rule with Maximum length: 150 characters and Trim on words. Longer titles are cut at the last whole word that fits, never in the middle of a word.

Open in the app →About this feature

Google Shopping accepts up to 150 characters in a title. Longer titles are flagged, and descriptive titles built with rules grow past that limit easily.

Open the data source, go to Rules and click Add rule - for example “Title max 150”.
Optionally limit it under When: title Length exceeds 150, so the preview shows only the titles that change.
Under Then pick the field title, choose Maximum length, set Characters to 150 and Trim on to Trim on words.
Check Preview changes, then Save rule. Put this rule last, after the rules that build the title.

Rule “Title max 150”: if title Length exceeds 150, then Maximum length - 150 characters and Trim on words

Example

Preview changes: the two titles of 154 and 157 characters are cut after the last whole word - 145 and 144 characters

Before (154 characters): Cordless Drill 18 V with two 2.0 Ah batteries, fast charger, 13 mm keyless chuck, LED work light, belt clip and a hard carrying case for site and home use
After (145 characters): the same title up to …a hard carrying case for site and - the last whole word that fits

Trim on characters cuts exactly at 150, even inside a word - fine for IDs, not for titles a shopper reads. A cut title can end with a word like “and” - for the few that do, a shorter title written by hand or with AI-Powered rules reads better.

Still stuck? Write to info@ppcdatafeed.com - we answer ourselves and can set it up with you.