UTM parameters tell Google Analytics which channel and campaign brought the visit. Adding them in the feed tags every product at once, without touching the store.
- Open the data source, go to Rules and click Add rule - for example “UTM for Google”.
- Under When pick link Contains
?- links that already have parameters. - Under Then pick link, choose Combine or set value and in Value put together link and the text
&utm_source=google&utm_medium=cpc&utm_campaign=shopping. - Click Otherwise for all other links: link with Combine or set value - link and
?utm_source=google&utm_medium=cpc&utm_campaign=shopping. - Check Preview changes - every link should have exactly one
?- then Save rule.
Example
https://demo-store.example/products/sh-1001→https://demo-store.example/products/sh-1001?utm_source=google&utm_medium=cpc&utm_campaign=shoppinghttps://demo-store.example/products/el-5008?colour=warm→https://demo-store.example/products/el-5008?colour=warm&utm_source=google&utm_medium=cpc&utm_campaign=shopping
A rule changes the link for every feed of the data source. For different UTMs per channel, set the link in each export's Fields instead (the link field and the UTM text in one box) - see Create a feed export.