- Go to Feed Exports and click Create New Feed Export.
- Enter a Name and pick the Data source. The screen shows the total and the filtered product count.
- Choose the Feed type: Google Shopping, Google Custom Feed, Google Page Feed, Facebook, Criteo, Custom XML, Custom CSV or Data Source Tags (all fields as they are).
- Conditions - optional filters: only in-stock products, one brand, price above X. Operators: contains, does not contain, exact match, contains any, is empty, is not empty, greater, less and their variants. Conditions preview shows what stays.
- Mapping - for presets the channel fields are listed with (Mandatory), (Recommended) and (Optional) marks; pick the internal field for each, or type a fixed value, or Combine values…. Variant settings lets you add fields for product variants.
- Click File Preview to see the first 100 products exactly as the channel will get them.
- Click Save Template. The export is generated and gets its Feed URL in the list.

Every export has its own URL and its own filters - one data source can feed Google with the whole catalog and Meta with bestsellers only.