Every feed export has its own conditions, so one data source can feed Google with everything and a marketplace or Meta campaign with one brand or category only.
- Go to Feed Exports and open (or create) the export for that channel.
- Under Conditions pick brand, the operator Is equal to any and list the brands, one per line. For a category, pick the category field and Contains, for example
Garden. - Click CONDITIONS PREVIEW to see exactly which products stay.
- Click Save Template. The export URL stays the same - the channel gets only the products that match.
Example
- Data source: 4,800 products from 35 brands.
- Meta export with brand Is equal to any
Puma,Adidas: 620 products.
Use Is not equal to any or Does not contain for the opposite - everything except one brand or category. More: Create a feed export.