Optimization tool in the left menu lists your Google Ads accounts, each with its own budget rules. It is meant for advertisers and agencies who manage several accounts and want budgets watched by rules rather than by hand.
The list
- Every row is one Google Ads account with its Labels, Inventory campaigns, Budget management and Budget pacing.
- The coloured figure shows how far the spend is from where it should be - green on track, red far off. Hover it for the details; click it to open that tab of the account.
- An account without rules says so - No rules created, No active rules or Not updated.
- Narrow the list with Search accounts, User, Only my accounts (the Mine switch marks an account as yours) and labels. Campaigns view lists the campaigns of all accounts.
First steps
- Connect your Google Ads login first - see Link Google Ads, Merchant Center, Analytics and Drive.
- Open Optimization tool, find the account and click its Budget management or Budget pacing cell.
- Create the rules for that account; the row shows the result once they run. How it works at the top explains it step by step.
The Budget pacing page shows the same figures for the accounts you link there, with the budget left and the daily figures.