Free features: N-Grams, Negative Conflicts, Pause Empty Ad Groups

Find them under Free Features in the left menu and pick the Google Ads account at the top of each tool. They need only a Google Ads login - see Link Google Ads, Merchant Center, Analytics and Drive.

Search Terms N-Grams

Breaks your search terms into word groups (n-grams) and sums impressions, clicks, CTR, CPC, cost, conversions and conversion value per group - so the words that waste money show up even when every single search term is small.

1. Open Search Terms N-Grams and narrow the data: Campaigns and Ad Groups (with Hide paused), Keyword Text Contains:, the Date Range Pick and the N Grams length, then click UPDATE.
2. Under More Options filter by Match type (Broad match, Exact match, Phrase match and the close variants) and by Added / Excluded.
3. Tick the groups that waste money. They collect under Selected negative keywords, where you choose the match type - Exact, Phrase or Broad - and the Negative keyword lists to add them to.
4. Click REVIEW & UPLOAD, check the list and click Post Negative Keywords.

Negative Conflicts

Negative Keyword Conflicts finds negative keywords that block your own active keywords - per campaign and ad group, including negative keyword lists.

1. Pick the Campaigns and click Find Negative Keyword Conflicts. Analysis time depends on the size of the account.
2. The table shows each Negative Keyword with its Level, Campaign, Ad Group and Negative List Name.
3. Choose what to do with each conflict: remove the negative keyword, or pause the blocked positive keyword (Select all negative keywords to remove / Select all positive keywords to pause do it in bulk).
4. Click REVIEW & UPLOAD. Optionally tick Add Label To Paused Blocked Keywords and enter a Label Name:, then Post Changes.

Pause Empty Ad Groups

Pause Ad Groups With No ADS / KEYWORDS lists ad groups that have no active ads or keywords, so budget is not spread over empty structures.

1. Click Find Empty Ad Groups - the list shows the Campaign, Ad Group and Level of each one.
2. Select the ones to pause and click REVIEW & UPLOAD.
3. Optionally tick Add Label To Paused Ad Groups with a Label Name:, then click Post.