- Search Terms N-Grams - breaks your search terms into word groups (n-grams) and sums impressions, clicks, CTR, CPC, cost, conversions and conversion value per group. Tick the groups that waste money, click Review & Upload and Post Negative Keywords into a negative keyword list (broad or phrase) or to the campaign / ad group level.
- Negative Conflicts - finds negative keywords that block your own active keywords, per campaign and ad group.
- Pause Empty Ad Groups - lists (and pauses) ad groups that have no active keywords or ads, so budget is not wasted on empty structures.
Find them under Free Features in the left menu. Pick the Google Ads account at the top of each tool.