PPCDATAFEED

Budget Pacing: track Google Ads spend against the budget

Budget Pacing shows, for every linked Google Ads account, the total budget, what is spent so far, what should be spent by now and what is left.

Open in the app →About this feature

Budget Pacing (marked BETA in the menu) opens Custom Management & Pacing. It answers one question per account: is the spend on track for the budget? It is meant for anyone who has to hit a monthly or campaign budget across several Google Ads accounts.

What you see for each account

  • Total budget
  • Spent so far
  • Should be spent
  • Budget left
  • Current daily budget
  • Yesterday spent

First steps

  1. Open Budget Pacing in the left menu.
  2. Click Link Google Ads Accounts, tick the accounts under Not Linked Accounts and click LINK SELECTED ACCOUNTS.
  3. The linked accounts appear in the list with their budget figures. To remove some, use UNLINK SELECTED ACCOUNTS.
  4. Already set budgets in the Optimization Tool? Migrate Settings from Optimization brings them over.
Budget rules per account live in the Optimization Tool.

Still stuck? Write to info@ppcdatafeed.com - we answer ourselves and can set it up with you.