PPCDATAFEED

Budget pacing: track Google Ads spend against the budget

Budget pacing shows, for every linked Google Ads account, the total budget, what is spent so far, what should be spent by now and what is left.

Open in the app →About this feature

Budget pacing (marked BETA in the menu) answers one question per account: is the spend on track for the budget? It is meant for anyone who has to hit a monthly or campaign budget across several Google Ads accounts.

What you see for each account

The coloured figure in the account row shows how far the spend is ahead of or behind the plan; hover it for the details:

  • Total budget
  • Spent so far
  • Should be spent
  • Delivery rush (or Delivery delay) - how much more (or less) was spent than planned by today
  • Budget left
  • Yesterday spent
  • Current daily budget
Budget pacing: Google Sheets source, Refresh data and Linked accounts; the summary Shown 2 of 2, Budget management +25.40 (+6.56%); the account Demo store with € +25.40 (+6.56%) and its details card - Delivery rush +6.56%, total budget €2,000.00, spent so far €412.50, should be spent €387.10, budget left €1,587.50, yesterday spent €71.20, current daily budget €63.50 (example figures)

First steps

  1. Open Budget pacing in the left menu.
  2. Click Linked accounts and link the Google Ads accounts you want to follow (Link accounts); Unlink removes one.
  3. The linked accounts appear in the list with their budget figures; Refresh data reads them again from Google Ads.
  4. Already set budgets in the Optimization tool? Migrate from the Optimization tool brings them over.
Budgets can also come from a Google Sheet - Google Sheets source. Budget rules per account live in the Optimization tool.

Still stuck? Write to info@ppcdatafeed.com - we answer ourselves and can set it up with you.